Ali

Fractional Growth Director

I'm a marketing and sales professional with a background in psychology, market research and art. My Psychology degree and Chartered Institute of Marketing (CIM) qualification, allow me to bring both creativity and strategic thinking to every project. I specialise in developing powerful sales and marketing strategies that deliver tangible results. I bring energy and commitment to every project, treating each business as if it were my own. My approach is data-driven and results-oriented, always aiming to deliver measurable impact on the bottom line.

Expertise

• Revenue growth strategies

• Sales and marketing team leadership

• Digital marketing (SEO, Content Marketing, PPC, CRO, Email Marketing)

• Business development and consultancy

• Marketing campaign design and execution

Career highlights

Market research experience for brands such as John Lewis, Schuh, Topshop, and Virgin Media
Experience as both an in-house and agency marketer
Analysed and consulted on the marketing of over 180 businesses

Built and led international sales, account management, and marketing teams
Led teams in creating award-winning digital marketing campaigns for global clients
Head of Sales and Commercial Director roles for an international digital marketing agency
Not-for-profit Non-Executive Director