Sophie

Digital Marketing Manager

I've worked in marketing for almost a decade, and my career journey has seen me support a variety of global, national, and local brands, in the charity, education, travel and tourism, and public services sectors. I’m passionate about all things digital and have a wealth of experience in content writing, public relations, and search and social media management.

At Optix, I take a collaborative approach with our clients, ensuring their paid search and social media campaigns generate maximum impact. More recently, I have also been helping to grow the agency by delving into the world of tenders and have successfully won several exciting new clients!

Expertise

Social and Paid Media Advertising
Digital Media Buying
Digital Marketing Strategy
Bid Writing
Public Relations

2022: Started at Optix Solutions, managing a range of campaigns, and helping to grow the agency’s client base while supporting the wider team.
2018: Worked as a Social Media Manager for a leading South West agency, managing advertising campaigns for a variety of national brands.
2016: Joined a startup agency, where I quickly progressed to Head of Content. Alongside client work, I was responsible for the agency’s rebrand, building the brand name and helping to grow the team.
2015: Managed the social media activity for the South West’s biggest family tourist attraction, while also being responsible for content creation and wider marketing activity.
2013: Breaking in-house records for customer engagement achieved while managing the customer service social media channels for a global fashion brand, and a team of 14 staff.
2013: Graduated from the University of Greenwich with a Master’s Degree in Public Relations.
2012: Graduated from Southampton Solent University with a 2:1 BA(Hons) in Journalism.