Thomas

Director of Strategy

As Director of Strategy I work alongside our Digital Marketing team to support our clients with achieving their strategic goals. I try to provide guidance on a tactical level but also at an operational level, helping businesses to put in place the team and partnerships they need to transform their business through effective marketing.

I support our Digital Marketing team with the strategic input they provide to our clients and often work with them on our Digital Strategy offering.

With 17 years' experience in Digital Marketing I've had the opportunity to work with businesses with a wide range of budgets and requirements, in many different industries. Prior to Optix I worked for LBi (Now Digitas) where I worked with clients like Oxfam, Shoosmiths, Tesco and Three.

Credentials

Mini MBA in Marketing - Marketing Week - 2024
Mentor, Career Mentor Scheme - University of Exeter - 2019 - Present

Advanced Certificate in (Marketing) Effectiveness - IPA - December 2023
MCIM - Member, The Chartered Institute of Marketing - 2021 - 2022

Expertise

Digital Marketing Strategy
Marketing Effectiveness Tracking
Research and Planning
Data Analysis
SEO

Career Highlights

2024: Mini MBA in Marketing qualification from Marketing Week
2023: Advanced Certificate in Effectiveness qualification from the IPA
2022: Director of Strategy promoted from Head of Digital to Director of Strategy
2021: Optix Senior Leadership Team Joining the Optix SLT. Implemented agency management software and our NPS program among other projects.

Head of Digital As Head of Digital at Optix I helped us gain Google Partner Status, implemented processes within the Marketing Team and developed our Digital Strategy offering.
2013: Joined Optix Joined Optix as Paid Advertising & Search Specialist.
2010: DigitasLBi Promoted to Digital Search Manager working with clients like Etihad Airways, Marks and Spencer and Swissotel.
2007: Netrank Joined SEO Agency Netrank. Worked on the accounts of clients like Disney Resorts, Bentley and Dyson.