Why your business needs a podcast in 2023

How does your business speak to customers? There are lots of ways that you can build relationships in business, but a fun and natural way to build a strong rapport with your customers could be through podcasts. 

In fact, last year, Optix Solutions launched our Digital Marketing podcast to help our clients get the industry news that is most likely to impact them!

Podcasting in 2023

Podcasting has come a long way since its inception in the early 2000s. It has become one of the most popular forms of content consumption, with millions of people listening  to their favourite shows every day. This year, podcasting is expected to continue growing in popularity, and for good reason. 

Here are some of the benefits of podcasting in 2023, and some tips for getting your new podcast off the ground:

Increased Accessibility

One of the biggest benefits of podcasting in 2023 is its increased accessibility. With the rise of smart speakers and other voice-controlled devices, it's now easier than ever to listen to podcasts. You can simply ask your device to play a specific podcast, or browse through a list of recommended shows.This increased accessibility is also beneficial for people with disabilities, and the elderly, as you can use voice commands to play podcasts when using a touchscreen or computer may be difficult. 

Additionally, many podcasts are now available on a variety of platforms, including Spotify, Apple Podcasts, and Google Podcasts, making it easy to find and listen to your favorite shows no matter where you are. 

Variety of Content

Another benefit of podcasting in 2023 is the variety of content that's available. Podcasts cover a wide range of topics, from news and politics to comedy and true crime. Regardless of what your niche is, there is an audience out there for you. Podcasts also come in different formats, from solo shows to interviews, panel discussions, and more. You choose the content and you choose the format that your audience is going to enjoy the most. 

Convenience

Podcasting is incredibly convenient. Unlike traditional radio, you don't have to tune in at a specific time to catch your favorite show. Podcasts are available on demand, so they can be listened to whenever and wherever people want. This is especially useful for people who are always on the go, as you can easily listen to podcasts while you're commuting, working out, or doing other activities.

Podcasts also offer a great way to learn new information and skills. Many podcasts provide educational content, such as language learning, and some focus on specific industries or professions, providing valuable insights and knowledge. Whatever the subject matter, your podcast could fit perfectly into someone’s weekly routine.

Cost-Effective

Podcasting is also a cost-effective way to consume content. Most podcasts are free to listen to, and even the ones that require a subscription are usually quite affordable. This makes podcasting a great option for people who want to stay informed and entertained without spending a lot of money.

Podcasts also offer a great way for businesses and entrepreneurs to reach their target audience. Podcasts can be used to promote products or services, and to establish thought leadership within an industry. With many people and businesses concerned with cost at the moment, podcasts could be a great way for you to start building a relationship so that when budgets do become available, your business will be the first to get contacted.

Podcast Tips 2023

If you're new to podcasting or just looking to get the most out of creating content, here are some podcast tips for 2023:

Define your niche and target audience

Identify the topic and audience you want to reach with your podcast to ensure it appeals to the right people.

Invest in equipment

A quality microphone, headphones and other equipment will ensure your podcast has good audio quality. No one will stay to listen to what you have to say if they can’t clearly hear you.

Plan your content

Plan out your episodes in advance, this will help you stay on track and ensure your podcast flows well. This plan should also be flexible as the best podcasts change naturally over time to fit the rhythm of the hosts.

Record and Edit

Record your episodes and use editing software to enhance the audio quality and remove any mistakes or pauses (or unintentional rude words).

Video

Although podcasts are traditionally an audio format, video podcasts are becoming more common. If you have the capabilities to record and edit video podcasts, this can provide you with more content to share with your audience.

Choose a hosting platform:

Choose a hosting platform such as Anchor, Soundcloud, and Libsyn to host and distribute your podcast. This is a huge time saver and allows you to push your podcast to a variety of channels at the click of a button.

Create a catchy title and cover art

An attention-grabbing title and visually appealing cover art that represents your podcast will help  it stand out. 

Promote your podcast

Use social media, email marketing and other tactics to promote your podcast and attract listeners.

Engage with your audience

Be active on social media and interact with your listeners to build a community and get feedback.

Consistency is key

Stick to a consistent release schedule to keep your listeners engaged and coming back for more. At Optix, we release our podcast, More Than Digital Marketing, every Friday morning at 0900 am GMT.

Monetise your podcast

Consider monetising your podcast through sponsorships, affiliate marketing, or by offering paid content.

Collaborate with others

Collaborate with other podcasters, guests, or experts in your niche to bring new perspectives to your show. We are always on the look out for new podcast guests to join us in the studio. If you would like to be on the podcast with us, get in touch!

Make 2023 the year you start your own podcast. We are over 4 months into having a podcast at Optix Solutions and can already see the benefits of producing a weekly podcast. One huge benefit of our podcast is that it’s brought us together as a team. It’s something that everyone in our office gets excited about,rallies behind and wants to be a part of.. It’s a great source of camaraderie as we all have the potential to work on and create something that we can be proud of. It’s also a true reflection of the values we have as a business, and an opportunity to showcase the way we work together and the respect we have for one another. 

I hope you can make your podcast in 2023 and enjoy it as much as we enjoy making ours!

Want to hear the Optix Solutions Digital Marketing podcast? Click here to listen! We release new episodes every week at 9 am. Read more about the launch of our podcast. Alternatively, to talk to us about all things Digital Marketing, please contact us.