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Cathedral Appointments Ltd SEO & RESPONSIVE WEBSITE DESIGN

Seo for recruitment services

Story

With over 100 years combined recruitment expertise, Exeter-based Cathedral Appointments Ltd have been providing recruitment solutions for businesses and individuals in the South West since 1988. They are one of the leading Independent Recruitment Consultancies in the South West, and pride themselves on creating long-lasting and meaningful partnerships with organisations to find them the best talent.

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Process

Task

Cathedral Appointments challenged us to find an effective way of increasing their local exposure to attract more candidates and businesses. They wanted to showcase their specialist expertise in finding roles for middle level or senior candidates.

Solution

We also began optimising Cathedral Appointments’ on-page elements to draw in traffic from multiple long-tailed keywords, reducing reliance on a few big money key phrases.

Fresh content was supplied and written to be hosted on their blog aimed at providing news and advice to candidates and employers alike. Each content piece was then shared on Cathedral Appointments LinkedIn and Twitter pages to generate further engagement.

We also set Cathedral Appointments up on Optixmail to help them communicate with prospective candidates in a professional way.

By approaching the situation holistically we combined technical SEO, content marketing, email and social media training to generate digital results.

Local SEO optimsations focused around team EAT and unique local content helped the team to improve local SEO performance. Services included:

NAP Management
Structured Data
Citation Management
Local SEO Optimised Content
GeoTag Enabled Search Queries
Google My Business Optimisation

Results

“We have been working with Optix since early 2015. During this time, they have provided us with a range of digital services, including content marketing, conversion rate optimisation and SEO. We have been very pleased with the results as they have definitely helped raise our profile and raise our Google rankings! I would highly recommend Alastair and the team at Optix as they know their stuff and are a pleasure to deal with.”

Jo Caine | Director, Cathedral Appointments Ltd