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PPC For Travel and Tourism

At Optix, we specialise in creating bespoke PPC advertising campaigns that enhance your travel and tourism brand's online presence and drive direct bookings. By targeting specific travel demographics and interests, we ensure your ads reach more customers, maximising your ROI.

Customised PPC Campaigns for Travel Brands

Book a 30 minute Free Consultancy Session


Instant Visibility:
Achieve immediate visibility for your holiday packages or seasonal promotions, capturing attention in a highly competitive market.

Precise Targeting: Our campaigns focus on various traveller profiles, such as family holiday planners, adventure seekers, and luxury travellers, ensuring efficient ad spend and high conversion rates.

Continuous Optimisation: We continuously monitor and adjust your PPC advertising campaigns in real-time, leveraging performance data to ensure optimal results.

Insightful Analytics: Utilising Google's Looker Studio and DashThis, we provide detailed, real-time insights into your campaign's performance, helping you refine strategies and understand customer behaviour.


Why Choose Optix Solutions?


- Tailored Strategies:
Customised PPC strategies to meet your travel and tourism brand's goals and target audience.

- Expert Management: Certified PPC specialists managing your campaigns with precision.

- Transparent Reporting: Clear, detailed reports and real-time dashboards for complete visibility.


Key Considerations for Travel Brands


Geo-targeting:
Focus on specific locations to attract local travellers or those interested in particular destinations​

Mobile Optimisation: Ensure your ads perform well on mobile devices, as over 50% of travel searches are conducted on smartphones​

Seasonal Adjustments: Adapt your PPC strategy based on travel seasonality to maximise effectiveness during peak and off-peak times​

Ad Extensions: Utilise site links, callouts, and location extensions to provide additional information and improve ad performance​


Get Started Today


Get Started Today:
 Ready to boost your Travel & Tourism sales with targeted PPC campaigns? Book a 30 minute Free Consultancy Session

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01392 667766 info@optixsolutions.co.uk
Optix Solutions
1st Floor, Alphin Brook House,
Alphin Brook Road,
Exeter EX2 8RG
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